Press Release 8.15.2011
August 15, 2011
CONTACTS: Stephen Meade, President and CEO / Danielle Matos, DTM Creative Services
PIONEERING LEADING EDGE LOGISTICS PROCESSER JOINS RONASTAR ADVISORY BOARD
Resource allocation Software Company calls upon industry leader Phil Abraham to head up Advisory Board
Los Angeles, August 15, 2011 – RONAStar announces the addition of Phil Abraham to its Advisory Board. Abraham, a top Virtual Supply Chain Strategist and Pioneer in the Industry, is currently CEO of ZeroSpace Solutions, a disintermmediatary of 3rd, 4th and 5th party logistics.
Abraham has been a leader in the logistics industry for over 30 years. In 1999, Phil was brought on board at General Motors to study the organization and develop a virtual logistics/supply chain process that would manage $6 billion in freight spend. In addition, Abrahamheld the title of National Director of Global Logistics for Dominos,and also spent 16 years in K-Mart’s corporate logistics and distribution division, where he developed a high-level logistics-modeling tool,later renamed Manugistics, that was rolled out nationwide to all of Kmart’s distribution centers. Not to be outdone, Wal-Mart also sought out Abraham to bring in the same supply chain strategy, and duplicated much of his work at Kmart with similar success.
While at General Motors, Abraham managed Project Vector, a fourth-party logistics company jointly owned by GM and CNF Ventures that manages more then $3.5 billion in GM’s global logistics spending: Project Covisint, a virtual exchange created and jointly, owned by GM, Ford and DaimlerChrysler to manage the purchasing and logistics functions of those companies and their extended supply chains, and Project Sydney, which created multiple new processes that are leading the charge in next generation technologies.
In 2002, Phil applied his virtualization process to government – Wayne County, MI, the fifth largest County in the Country – where he was able to quickly streamline all operations.
Abraham is currently leading the charge in re-engineering the entire healthcare process that promises be the envy of the industry.
“We are ecstatic to have Phil Abraham on our Advisory Board. A man of his expertise is an enormous asset to any company” says RONAStar’s Stephen Meade. “We are extremely fortunate that he is on board with us, and plan to forge ahead brilliantly under his leadership”
RONAStar is a value-added asset reallocation software solution, allowing corporations to track, manage and re-deploy unused corporate assets with clicks of a mouse. By using a web-based platform, RONAStar allows for quick and easy cataloging of individual departments, sub-units and managerial hierarchies, enabling one-click acquisition of assets.



